The problem with AI image tools is pretty obvious. Stock photo subscriptions drain your budget every month, and most AI generators lock you into expensive plans. ImageGen needed to show there's a simpler way: use your own OpenAI account and pay only for what you generate. $0.02 per image, no subscriptions. Most people haven't touched OpenAI's API before. They hear "API key" and think it's complicated. So I had to design the entire experience around making this feel easy. I broke the setup into four steps with clear visuals for each one. Create your OpenAI account. Generate an API key. Buy your ImageGen license. Start making images. Each step shows exactly what happens, with no technical language to trip people up. The whole process takes minutes, and the site needed to make that obvious. ImageGen solves one problem really well, and the site reflects that focus. Nothing extra, nothing unnecessary. Every section has a clear purpose. You land on the page, understand what it does, see how it works, and know exactly what to do next. The whole point was making something transparent feel trustworthy. When you're asking people to connect their OpenAI account and try a new pricing model, clarity is everything.